![]() ![]() Second, if it’s light grey and is incorporated in a long wall of text or disclaimer, those willing to unsubscribe from you will rather click Spam than waste time making it through text volumes.Īs for another email footer example, you can organize links against a contrast background so that they easily catch the eye. First, it improves email usability and accessibility. The user should be able to quickly find it. The technique mostly applies to email signatures, but some email footers can benefit from it as well.Īny clickable link, especially an unsubscribe link, should be highlighted in color or underlined. It improves readability and helps save the heights. They help fit big content into a small area without making it look messy.Īs for one of the possible email footer examples, you can use a vertical bar or other glyph dividers to separate pieces of text on the same line. When you need to squeeze extensive info into a limited space, consider using dividers. Don’t make too big paragraphs and sentences and keep your graphic elements simple unless a sophisticated design is part of the overall concept of the particular campaign. If you send to the GDPR-regulated countries (EU mostly), you need to explain why you’re sending the email.Įach new logical section should be placed in a separate container or separated from the previous text with enough white space. Include Basic InfoĪs you’ve hopefully read in the first section, a footer is better to include such info as contacts, social media icons, unsubscribe link, and a legal link. Sometimes a signature can be part of the body and is followed by a standard footer.Īll tools you need to create and send automated mass and transactional emails Get Started How to Make Email Footer - Footer Design Best Practicesīelow are some of the best practices and email footer examples you are welcome to leverage. When it comes to automated emails, personalized email signatures make them look less automated and more human-like. In business emails, especially B2B emails, email signatures provide the important info on the sender and give you the idea of who’s trying to reach you. ![]() They’re typically smaller in size and volume and include information on the sender: Here are two good email footer examples:Įmail footers of cold emails, plain-text emails, business emails, or emails written on behalf of a person rather than a company are called email signatures. And definitely all links you provide should lead to the corresponding pages. The main requirement will be the same for any design: a footer should be clear, consistent and easy to read and navigate. There are numerous ways to organize this information within a template, and it’s up to you to stick to whatever you like.
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